For more than 50 years, the Keystone Centre has been a cornerstone of entertainment, agriculture, and community life in Brandon and across Western Manitoba.
The Keystone Centre sits on approximately 90 acres in Brandon’s busiest commercial district and offers 540,000 square feet of multi-use space all under one roof. A significant contributor to the quality of life in Westman, the Keystone Centre plays an important role in the area of social and economic impact. Hosting over 2,800 event days annually, the Keystone Centre hosts a diverse array of activities providing a large component of the social, recreational, cultural and agricultural fabric of the area, and is one of Brandon’s largest economic catalysts.
The Keystone Centre opened its doors in 1973 as a bold, community-driven vision, to create a gathering place where people could come together to learn, celebrate, and connect through events. Built through a unique partnership between the City of Brandon, the Province of Manitoba, and the Provincial Exhibition of Manitoba, the Keystone Centre quickly became one of Western Canada’s most important venues.
Over the decades, it has evolved far beyond its roots as an agricultural facility. Today, the Keystone Centre is a multi-purpose hub hosting everything from major concerts and trade shows to local sports, conferences, and community events.
From the sights and sounds of the Royal Manitoba Winter Fair to national touring acts and grassroots events, the Keystone Centre continues to bring people together, creating shared experiences that strengthen our region.
Land acknowledgement
The Keystone Centre is located on Treaty 2 territory, traditional shared land between the Dakota, Ojibway, and Métis peoples. We at the Keystone Centre acknowledge and respect the history, land, and the people of the area we reside. On behalf of the Keystone Centre, welcome to the traditional homelands of the Dakota, Anishinabek, Oji-Cree, Cree, Dene, and Métis peoples.
Economic Impact
The Keystone Centre is more than a venue, it’s an economic engine for the region.
Each year, hundreds of thousands of visitors travel to Brandon for events, generating significant economic activity for local businesses. Hotels, restaurants, retailers, and service providers all benefit from the steady flow of guests attending conferences, agricultural shows, concerts, and sporting events.
Impact Highlights:
Annual provincial impact through gross output
Annual tourism, business, and economic impact by hosting events
Annual regional impact through gross output
Annual impact through event hosting and delivery
Reconciliation
Commitment to Reconciliation
The Keystone Centre is located on Treaty 2 territory, the traditional lands of the Anishinaabe, Dakota, and Cree peoples, and the homeland of the Métis Nation.
We recognize the importance of truth and reconciliation and are committed to fostering meaningful relationships with Indigenous communities, and being a welcoming gathering place for all people.
Our Commitment in Action
Across the Keystone Centre, we are taking steps to ensure Indigenous stories, presence, and perspectives are meaningfully reflected within our spaces. The Tipi Tour Legacy Project installation shares teachings connected to the land and invites visitors to deepen their understanding of its history. At our main entrance, the Creation Story mural by Indigenous artist Jeanie Whitebird offers a powerful and welcoming expression of culture and identity. In Assiniboine Credit Union Place, the Seat of Truth, an orange seat serving as a tangible symbol for the conversations surrounding truth and reconciliation.
We are grateful to the knowledge keepers, artists, and partners who have guided this work. We also recognize that these actions are part of a larger, ongoing journey, one that requires continued listening, relationship-building, and care.
Vision
To be an innovative, world class destination where community meets, experiences, learns and thrives for generations to come.
Mission
To build and strengthen community – one experience at a time.
Values
To achieve our vision and carry out our mission, these are the values we all strive to demonstrate through our decision making, in our roles, and in carrying out our day-to-day activities: Stewardship, Innovation, Sustainability, Culture, Integrity, Community, Resilience, Creative, Collaborative, Progressive