Mission & Purpose
The Keystone Centre Foundation exists to support the ongoing operation, improvement, and accessibility of the Keystone Centre — a registered charitable non-profit in the heart of Brandon, Manitoba. Every donation made to the Foundation helps preserve this vital community facility for future generations.
Each year, the Keystone Centre hosts more than 2,800 event days. While events such as Brandon Wheat Kings home games, concerts, Manitoba Ag Days, Manitoba Summer Fair, Royal Manitoba Winter Fair, and Canada’s National Arabian Championship have become pillars of western Manitoba’s event schedule, the Keystone Centre is also home to minor hockey, the pre-school wellness fair, and dozens of charitable organizations’ flagship events.
The Keystone Centre has been a conduit for the community to interact for more than 50 years, and the Keystone Centre Foundation is born of a shared interest in maintaining and improving the facility, and serves as a unique tool to support the Keystone Centre’s mission, and to share your ideas for what the future of this facility looks like.
Why Your Support Matters
The Keystone Centre is more than a building — it’s a community hub. As a charitable organization, we rely on donations to:
- Maintain and improve our facility
- Increase accessibility and inclusivity for all guests
- Support local, cultural, agricultural, and sporting events
- Undertake new, and essential capital improvements
- Reduce costs for community user groups and programs
When you contribute, you’re helping ensure that the Keystone Centre remains a welcoming space for everyone in our region — now and into the future.
We’re a Registered Charity
The Keystone Agricultural and Recreational Centre Inc. is a registered Canadian charity.
- Donations are made through Brandon Area Community Foundation.
- Donations of $20 or more are eligible for a tax receipt.
Your gift is tax deductible and directly supports local infrastructure and community programming.
Ways to Support
One-Time Donation
Support the Foundation with a one-time gift of any amount. Every dollar makes a difference.
Monthly Giving
Become a sustaining donor and help us plan long-term improvements and support.
Corporate Giving
Local businesses are invited to contribute through one-time gifts, annual partnerships, or matching campaigns. Recognition opportunities are available.
Legacy Giving
Consider including the Keystone Centre Foundation in your will or estate plans. A legacy gift helps preserve this important facility for future generations.
Share
Help us educate the community about the importance of the Keystone Centre, and its role in Manitoba’s cultural, economic, and recreational landscape.
Your Impact
When you donate, you’re helping support:
- Event infrastructure and building upgrades
- Accessibility initiatives (like sensory inclusion and Access 2)
- Youth sports, agriculture, and cultural programming
In 2023, an Economic Impact study was conducted to determine the Keystone Centre’s contribution to the local and Provincial economies, and start a discussion about the future needs of the facility, and the alignment of those needs with those of Brandon’s business, agricultural, and recreational sectors. This study reviewed the economic impact of only 9 recurring annual events, out of the hundreds held each year at the Keystone Centre.
It was determined that currently, based on this limited number of events, the Keystone Centre adds $61.1 million to local gross economic activity, $36.9 million to local GDP, and adds $14.6 million to government revenues ($6.7 million Federal, $6.3 million Provincial, and $1.8 million Municipal), and creates or maintains more than 1,000 jobs locally (1 in 27 in Brandon).
How to Donate
Donate Online
Donations can be made online via Brandon Area Community Foundation. Click the button below to access our secure online donation portal.
By Mail
Please forward donations to:
Keystone Centre Foundation
#1 – 1175 – 18th Street
Brandon, MB R7A 7C5
Corporate Donations / Legacy Giving Inquiries
Contact: Barry Cooper
Email: barry@keystonecentre.com
Phone: 204-570-3294
Mailing Address:
Keystone Centre Foundation
#1 – 1175 – 18th Street
Brandon, MB R7A 7C5
Your generosity supports not just a building — but the memories made here, the traditions celebrated, and the community we build together. Thank you for being part of the Keystone Centre’s future.
Frequently Asked Questions
Will I receive a tax receipt?
Yes, we issue tax receipts for all eligible donations of $20 or more.
Can I donate in someone’s name?
Yes — we’re happy to provide honorary or memorial donation options.
How are funds used?
Donations support capital improvements, community access, and event-related infrastructure, guided by our mission to serve the region.
Did You Know?
The Keystone Centre is a registered charitable non-profit organization — and a cornerstone of economic and community life in Brandon and beyond.
Every dollar that comes into the facility is reinvested directly into the building, the events we host, and the people we serve. We don’t exist to turn a profit, enrich shareholders, or a private ownership group — we exist to enrich our community through connection.
Each year, the Keystone Centre contributes tens of millions of dollars to the regional and provincial economy through visitor spending, job creation, hotel stays, local vendor partnerships, and tourism activity.
When you donate to the Keystone Centre — whether as a business or individual — you’re not just helping maintain a building. You’re supporting:
- A venue that brings thousands of visitors to Brandon each year
- A hub for sports, agriculture, entertainment, and education
- A community space that hosts youth tournaments, local events, Indigenous celebrations, national shows, and more
Your support helps us preserve and improve this facility for future generations, while continuing to drive economic growth and community pride across Westman and Manitoba.